WebAug 10, 2024 · Across six studies, we find a curvilinear effect of social class on green consumption, with the middle class having greater propensity for green consumption compared to the lower and upper classes ... WebNov 1, 2024 · Curiosity Tempts Indulgence. Kyra Wiggin, M. Reimann, S. Jain; Business. Journal of Consumer Research. 2024; Given curiosity’s characterization as a motivational drive for knowledge, prior research has primarily focused on curiosity’s positive effects on knowledge exploration, information acquisition, … Expand. 31. PDF.
“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact …
WebFeb 1, 2024 · The Impact of Curiosity on Indulgent Choice Semantic Scholar. This research examines how incidentally induced consumer curiosity influences subsequent … WebFeb 20, 2024 · The authors show that heightened curiosity triggers feelings of positive affect that are transferred to the product itself, a process that may inflate preferences and choice likelihoods for products beyond what would occur if the full image were known. ... Wiggin Kyra L., Reimann Martin, Jain Shailendra P. (2024), “Curiosity Tempts … earring stand
“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact …
WebApr 13, 2024 · Curiosity Tempts Indulgence: Kyra L Wiggin · Martin Reimann · Shailendra Pratap Jain: No Small Matter: How Company Size Affects Consumer Expectations and Evaluations: Linyun W. Yang · Pankaj Aggarwal: Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers: Webcuriosity can have, this research reinforces the idea of a minimally explored but crucial notion that unsatisfied cu-riosity tempts indulgence in domains unrelated to the source … WebFeb 1, 2009 · The authors document consistent discrepancies among consumers’ predicted, actual, and remembered feelings related to indulgence episodes and conceptualize the underlying processes. Consistent with previous research, consumers expect more negative and less positive feelings when they indulge without a reason than when they indulge … ctbc hris